Ep. 13 Building Relationships with Customers
Today, we’re talking to Jackson Calame, a very successful business owner here in San Antonio, Jackson has been involved with many startups, and has worked with the biggest names in Digital Marketing. I can’t wait! for you to hear about his story, and his experience helping businesses of all sizes.
He’s here to teach us about his business model: and that is, Building Relationships with Customers.
Guy’s I gotta say, this is one of the best lessons a business owner can learn. And that is Success in business, is not about how much money you spend on marketing. It’s 2 words: Great Experience. That’s it! It’s ensuring your customers have a great experience when they walk in your door, or visit your website. Its the value you bring to customers, how much you help them, and how well you build a relationship with them.
Yall. You can drop serious money on Facebook, and Google ads, and those things are great! They’ll bring in customers, but if you cant give them a great experience once they’ve walked in your door, or opened your website, then you won’t see a return on that marketing dollar. Because you wont get sales, you wont get what’s most important: revenue.
So listen close to what Jackson has to say about all this, its amazing, I know you’re going to love it.
Now, I know you may be thinking, great, But Sam, what about once they’ve crossed that threshold, and they’ve visited my website or entered my store?
Well here comes the best part, near the end of the episode, we talk about lead magnets, and trip wire offers. If you don’t know what those are, stay tuned. Jackson has some great things to teach you, AND, he’s thrown in something special for those of you who listen to the end.
Links mentioned in this episode:
Effective Executive: https://amzn.to/2SldpSO
Rich Dad Poor Dad: https://amzn.to/2zFr1BH
Business Professionals UNITE! : https://www.facebook.com/groups/273433076408888/?ref=br_rs