We're not a book Club, but we have recommended reading.  Check out all of these featured books, that are handpicked for Club members to help start (or scale) your business.  Find the right book for you, and check back often as we continuously update our list to further your education.  And don't forget to download our Free E-Book "THE STARTUP CLUB GUIDEBOOK"



Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:

  • Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
  • A small, profitable business can be worth much more than a large business surviving on its top line.
  • Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

Click "Buy on Amazon" to pick up a copy and help support the San Antonio Startup Club today!  



Set For Life is our favorite new finance book by Scott Trench.  Scott not only lays out a practical path to early financial freedom, he defines what an entrepreneur's life should look like before making the leap into business ownership.  If you are considering starting a business, read this book FIRST.  Readers will learn how to: 

• Save more income―50+ percent of it, while still having fun
• Double or triple your income in three to five years
• Secure “real” assets and avoid “false” ones that destroy wealth

If you wonder how to live by Dave Ramsey's teachings, but also how to become a millionaire before it's too late, then this book is for you.  Set for Life is the perfect balance between frugal, financial discipline and live the life of your dreams.   

Click "Buy on Amazon" to pick up a copy and help support the San Antonio Startup Club today!  



Your company is only as strong as your leaders. These are the men and women doing battle daily beneath the banner that is your brand. Are they courageous or indecisive? Are they serving a motivated team or managing employees? Are they valued?

Your team will never grow beyond you, so here’s another question to consider. Are you growing? Whether you’re sitting at the CEO’s desk, the middle manager’s cubicle, or a card table in your living-room-based startup, EntreLeadership provides the practical, step-by-step guidance to grow your business where you want it to go. Dave opens up his championship playbook for business to show you how to:

• Inspire your team to take ownership and love what they do
• Unify your team and get rid of all gossip
• Handle money to set your business up for success
• Reach every goal you set

Click "Buy on Amazon" to pick up a copy and help support the San Antonio Startup Club today!


Small business

Do you plan to raise capital for your small business?  Do you plan on walking into a bank anytime in your future?  This book by Matt Faircloth will teach you how to prepare for that pitch to investors and financiers to get you the most for your small business.  This book is not just for Real Estate investors, it can help anyone who wishes to get a loan or approach angel investors.  Readers will:

  • Learn how to look into your current investment network for potential private money partners. 
  • Get a step-by-step guide to researching the right markets for your next investment
  • Learn how to provide a win-win proposition to money partners all while building your own investment business. 
  • Discover the different roles in private money: the person providing the deal and the person providing the cash... and how they both benefit. 
  • Find out ways to discover all the cash sources available to you--there's more than you might think!
  • Learn the ins-and-outs of the cash provider pyramid and what it can do for you.
  • Deep discussion on how to work with your money partners and what types of deals will best benefit them based on their goals and the source of their capital.

Click "Buy on Amazon" to pick up a copy and help support the San Antonio Startup Club today!



If you ask us, The 4-Hour Workweek is the single most important book for today's entrepreneurs. 
Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint. 

This step-by-step guide to luxury lifestyle design teaches how: 
• Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
• To outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
• To blue-chip escape artists travel the world without quitting their jobs
• To eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
• To trade a long-haul career for short work bursts and frequent “mini-retirements” 


Click "Buy on Amazon" to pick up a copy and help support the San Antonio Startup Club today!


Small Business

The ups and downs of the economy prove Rabbi Daniel Lapin's famous principle that the more things change, the more we need to depend upon the things that never change. In the Second Edition of Thou Shall Prosper, Lapin offers a practical approach to creating wealth based on the established principles of ancient Jewish wisdom. This book details the ten permanent principles that never change, the ten commandments of making money if you will, and explores the economic and philosophic vision of business that has been part of Jewish culture for centuries. The book's focus is on making accessible to individuals of all backgrounds, the timeless truths that have been used for centuries to excel in business.

  • Outlines ten fundamental "commandments" relating to business and money
  • Includes insights that will increase your potential for creating wealth, no matter what your faith or background may be
  • Blends contemporary business stories and Lapin's own business experiences with the wisdom of the Torah and Talmudic prescriptions

Click "Buy on Amazon" to pick up a copy and help support the San Antonio Startup Club today!