One third of businesses fail in their first two years. That’s a harrowing fact. But the truth is, most failed companies did not fail because they didn’t have the right product or demand. They fail because they don’t have a handle on money. ..Read More
I’m guilty. For a long time I spent money on marketing that never really worked.
In one of my first businesses, we redesigned our website, bought nice brochures, and went to tradeshows — SO. many. tradeshows. I hoped that the next thing we tried would be it. Maybe this time we’d capture the marketing “magic” that would drive sales and registrations.
Spoiler Alert: none of it ever worked — even though we had a great product.Read More