One third of businesses fail in their first two years. That’s a harrowing fact. But the truth is, most failed companies did not fail because they didn’t have the right product or demand. They fail because they don’t have a handle on money. ..Read More
Unfortunately rising costs and interest rates are causing many small business owners to face the choice of cutting profits or raising prices. If that’s you, here are 5 strategies for increasing prices without causing an uproar…Read More
Have you ever asked yourself, “How am I possibly going to get everything done today?” Or maybe you’ve said to yourself, “Man, I was running around all day, but what did I really accomplish?” As an entrepreneur you will often find yourself asking how will I get everything done? Here’s a secret…Read More
Research compiled by PowerReviews with Northwestern University, says that 82% of shoppers “…specifically seek out negative reviews” of a business. So what should you do about that?Read More
Everyone’s time is valuable, but to varying degrees. As the business owner, your time is worth more than anyone else in the company. But do you know how much your time is really worth?Read More
Coming up with a new product or business idea can be difficult. And it is even more difficult to have the confidence to make the jump and push through with that idea. You will ask yourself questions like “will anyone buy it?” or “will anyone care?”Read More
I’m guilty. For a long time I spent money on marketing that never really worked.
In one of my first businesses, we redesigned our website, bought nice brochures, and went to tradeshows — SO. many. tradeshows. I hoped that the next thing we tried would be it. Maybe this time we’d capture the marketing “magic” that would drive sales and registrations.
Spoiler Alert: none of it ever worked — even though we had a great product.Read More
As a boot-strapping founder, you don’t have the resources to spend on a public relations firm. So how can you gain the media’s attention? What makes a reporter want to write your story? How should you prepare for your first interview?Read More