I’m guilty. For a long time I spent money on marketing that never really worked.

In one of my first businesses, we redesigned our website, bought nice brochures, and went to tradeshows — SO. many. tradeshows. I hoped that the next thing we tried would be it. Maybe this time we’d capture the marketing “magic” that would drive sales and registrations.

Spoiler Alert: none of it ever worked — even though we had a great product.

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